Category: Newsletters

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How to write emails that will get opened

Many firms use mailmerge services to share content, deals and news with their clients. However, many firms fail to practice strategies to ensure their clients open these emails. Consider the following tips:

Avoid capitals
The first thing that comes to mind when receiving an email where the subject line is all in capitals is that it’s spam, and no one likes spam. Not only will recipients most likely choose not to open it, but chances are the email will be filtered straight into their junk folder.

Short and sweet
In today’s online climate, people want easy-to-digest, ‘bite-sized’ pieces of information. With information at the tip of our fingers, you will drastically lose your reach if you ramble on and say things in three sentences when it could be said in one. Avoid adding unnecessary words and keep it as direct as possible.

Make it personal
Personally addressing the recipient by using their name has proven to be an effective strategy for ensuring your emails get opened. Using the recipient’s name in the heading will grab their attention and increase the likelihood of them reading the email.

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Email copy mistakes

Email marketing in today’s digital world can be quite challenging for firms. Getting your emails opened is one thing but for the reader to engage with the content and take action requires a little more effort.

There are also common mistakes they may be turning your subscribers off. Consider the following when constructing your emails:

Proofread for typos and spelling/grammar mistakes
Not only do typos and spelling/grammar errors appear unprofessional but they can also indicate carelessness. Spend an extra few minutes to proofread your emails and get another person to look over it as well. You may pick up on obvious typos or even formatting issues that can damage the message or even worse your firm’s image.

Be mindful of voice and tone
Your email communication should have a consistent voice that aligns with all of your other forms of communication. However, you should adapt the tone of the email to suit the message. For example, selling-focused emails should only include important information and details whereas announcements or upcoming events give you a chance to inject some excitement and personality.

Use a call-to-action
A call-to-action is essential if you want your subscribers to act. Using a call-to-action, such as a “buy now” icon or a link to your blog prompts the subscriber to follow your desired course of action. Try to link the call-to-action with a benefit for more effect.