Email marketing in today’s digital world can be quite challenging for firms. Getting your emails opened is one thing but for the reader to engage with the content and take action requires a little more effort.
There are also common mistakes they may be turning your subscribers off. Consider the following when constructing your emails:
Proofread for typos and spelling/grammar mistakes
Not only do typos and spelling/grammar errors appear unprofessional but they can also indicate carelessness. Spend an extra few minutes to proofread your emails and get another person to look over it as well. You may pick up on obvious typos or even formatting issues that can damage the message or even worse your firm’s image.
Be mindful of voice and tone
Your email communication should have a consistent voice that aligns with all of your other forms of communication. However, you should adapt the tone of the email to suit the message. For example, selling-focused emails should only include important information and details whereas announcements or upcoming events give you a chance to inject some excitement and personality.
Use a call-to-action
A call-to-action is essential if you want your subscribers to act. Using a call-to-action, such as a “buy now” icon or a link to your blog prompts the subscriber to follow your desired course of action. Try to link the call-to-action with a benefit for more effect.