With the rise in firms using social media platforms, developing an online community is not as simple as just updating your blog.
Establishing a community of readers and contributors around your blog requires ongoing commitment and perseverance. But once established, an online community helps to improve your firm’s reputation, generate more leads and develop quality relationships.
Thriving online communities offer space for client feedback, educate prospective clients and are a trustworthy source of advice and ideas. Although there is no surefire way to gain blog followers, there are a few simple principles you can follow to build an online community:
- Showcase your firm’s personality
Connect with your audience by incorporating your brand’s personality throughout each blog post. Consider using branded images, storytelling and even using humour where appropriate. The tone of a blog post can have a significant impact on the reader – so ensure it directly talks to your reader and uses appropriate jargon and language.
- Involve your audience
Encourage interaction by creating a two-way dialogue with your readers. Consider including a section for comments, allowing the blog post to be shared on social media sites and promptly responding to comments for optimal interaction. Providing your audience with the opportunity to contribute helps them to feel valued and connected to your firm.
- Collaborate with influencers
Teaming up with key influencers in the industry will help to increase your firm’s credibility and extend reach to new followers. Guest blogging is a great way to promote your firm’s brand as you are exposed to new audiences on other sites within your related industry. Alternatively, accepting guest bloggers on your own site can increase your website traffic and potentially convert site visitors to blog subscribers.