Most small firms understand the importance of having a website, but not as many understand the importance of maintaining a consistent and active online presence.
Maintaining a consistent online presence is crucial for firms wanting to see results from their online marketing strategies. A consistent and active online presence breaks down communication barriers while opening up new levels of communication with clients; it can boost your firm’s credibility and it can also help online followers and clients (current and potential) easily recognise and relate to the firm.
Here are some ways firms can actively improve their online presence:
Encourage online reviews
Online reviews now play a strong deciding factor that influences the purchasing decisions of clients. Therefore, every time a client uses your services, you should encourage that client to share an online review with others about their experience. Reviews are also good for SEO purposes, since search engines consider them ‘fresh content’.
Engage with online followers
The internet has created so many ways for firms to connect and communicate with clients. Utilise these channels and get talking to your clients. If they leave a review, question or general comment on your social media pages or website, make sure you reply immediately. As the conversation is public, this will show other online users that your firm cares about what the client wants and thinks and will be more inclined to engage in business with you.
Share relevant information regularly
Sharing valuable content consistently not only shows clients your business has a strong online presence; it is also beneficial for SEO purposes and growing your credibility in the industry. This doesn’t mean you have to update your blog or share five articles a day; as long as the content is regularly published, visitors and search engines have something to read.