Optimising your firm’s Facebook page

Facebook is now a vital platform in just about every business’ online marketing strategy, placing an even greater importance on firms to have an active presence on the platform.

Here are a few ways to optimise your firm’s Facebook page:

Complete your firm’s profile
Firms with incomplete profiles appear unprofessional and can risk losing a client’s trust. The ‘About’ section should include your website URL, address, phone number, email, hours of operation and links to your other social platforms. Be sure to include a brief summary in the company overview and include the firm’s mission and any other relevant information.

Use appropriate cover and profile photos
The cover and profile photo is the first thing Facebook users will see when they hover over your firm or click onto your business page, so ensure both photos align with your overall brand. For optimal photos, ensure they are high-resolution and fit into the recommended dimensions.

Your profile photo is a good opportunity to add your logo to your page which can help users identify with your firm. As your cover photo is quite large, it is a good way to promote an upcoming event or even your current marketing campaign.

Include a call-to-action
A call-to-action button is designed to make your audience respond with a desired action. Facebook allows businesses to add these options to their page, whether it is a “call now,” “sign up,” “shop now,” “contact us,” “use app,” “play game,” or “watch video” button. Call-to-action buttons are designed to help reach business objectives and can boost customer acquisition.

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