SEO checklist for firms

SEO can seem like an overwhelming practice for small accounting firms. Between the various on-page and off-page factors of the online marketing strategy, it can be hard knowing where to begin. What can make this even more difficult, is the fact that you can’t just start anywhere with SEO tasks. Firms who want SEO success must prioritise their tasks correctly.

SEO (search engine optimisation) is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine like Google.

Although there is no exact order to follow, prioritising your firm’s SEO tasks from highest priority to lowest priority can help make the process less more rewarding and less time-consuming.

Here is our list of SEO tasks ranked in order of priority that every firm should follow:

Identify and remove identical content
Duplicate content issues are one of the fastest ways to ruin a website’s SEO. Repeated content confuses search engines, which means the website won’t receive a good ranking. Readers may also view it as ‘spammy’.

Check website navigation
Firms need to make sure their website is easy to navigate around. It is very easy for users to click away from a website that is confusing.

Use a responsive design
Mobile compatibility is crucial. More and more searches now take place on mobile devices, so firms need to make sure their website looks good on both big and small screens.

Complete a preliminary keyword research
Understanding which keywords firms need to use to target and attract their audience can help them learn more about SEO.

Create frequent quality content
Firms need to be consistently publishing high-quality content. This shows a firm’s credibility and gives readers a way to engage with the firm’s website.

Build relationships with influencers
Starting to build relationships with influencers can help get your firm’s name out there in your firm’s online niche community. This practice can also help earn natural links and may result in others resharing your firm’s content.

Follow SEO news
While following the latest news for SEO may overwhelming for beginners, it is quite important if your firm is to stay on top of SEO trends and changes.

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