One of the biggest challenges facing firms wanting to up their content marketing efforts in the year ahead is coming up with good ideas on a regular basis.
Starting out in the content marketing game can be easy since a firm can write about anything in their niche. But once those fresh new ideas are exhausted, it can be a real struggle coming up with more.
While coming up with a single good idea every now again isn’t enough, neither is spending hours trying to come up with good content marketing ideas. All that will result in is a huge waste of time, not to mention be a mentally draining and frustrating process as well.
One way firms can counter this outcome is to look out for pieces of published content that are already good, but could be better. Finding already used content ideas on the internet and turning them into something great is a fast and easy-to-use method firms can use to write great content.
In no way should firms simply copy an article; the basic idea behind the process is to read content and think about how your firm could improve upon the piece’s overall angle or idea.
Here are three ways firms can do this:
Make the article longer
While longer articles take more time to read, they can be beneficial from an SEO perspective, since longer content ranks higher in Google’s search. Accountants should be careful not to make an article boring by adding length to it; they need to increase its value through adding more information. For example, if a firm found an article called ‘Seven ways to boost your retirement savings”, they could make it more valuable by adding more details and more options on how to boost retirement savings i.e. “Ten ways to boost your retirement savings”.
Make the article more in-depth
Articles that are already quite lengthy usually lack any real depth. By adding more depth to valuable aspects of each section of the article, firms can add a lot more value to the original content idea.
Make it more ‘readable’
Firms may also find content that has a lot of value but only to certain audiences. Taking the content, and catering it to a different type of audience means firms can write about similar topics, but make them more accessible to others. Firms can also make content more readable by adding pictures, including a good amount of white space, and using a good clear font style.